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Google’s AI Hallucinations

What is The News About?

Envision this: you’ve set aside some time to relax and have decided to whip up a handmade pizza. You can hardly wait to dig into your pie once you put it in the oven after assembling it. Unfortunately, the cheese slips off as soon as you’re about to bite into your greasy masterpiece. Feeling frustrated, you decide to search Google for an answer.

“Use some glue,” is the response that Google returns. Combine the sauce with approximately 1/8 cup of Elmer’s glue. Any glue that isn’t harmful will do.

Read: 10 AI ML In Data Storage Trends To Look Out For In 2024

Yeah, that’s not a good idea. But at the time of this writing, that is the recommendation from Google’s new AI Overviews tool. Although not all queries trigger it, it does search the web and return an AI-generated response. Someone named “fucksmith” commented on a Reddit topic that’s almost a decade old—and they’re joking—because that’s where the pizza glue query got its response.

Why Is It Important?

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The new feature that Google released to the public earlier this month had numerous errors, like this one. It goes on to say that a dog has played in the NBA, NFL, and NHL, that Batman is a police officer, and that previous US President James Madison graduated from the University of Wisconsin not once, but twenty-one times.

The errors were caused by “generally very uncommon queries, and aren’t representative of most people’s experiences,” according to Google spokesperson Meghann Farnsworth. Using these “isolated examples” to further improve the product, she claimed, the corporation has taken action against policy violators.

Businesses in the AI industry are like parents dealing with a misbehaving child: they quickly distance themselves from responsibility for their systems. They say they have no say because they can’t foresee what the AI will come up with.

However, that poses an issue for the users. Earlier this year, Google declared AI to be search’s guiding light. What good is it if the search turns out to be even less intelligent than before? In the quest to integrate AI into everything, our search results are currently tainted by Reddit posts from a decade ago. According to many idealists, these problems are just the beginning, who think we are about to experience something amazing. I hope they’re accurate. The internet makes it inevitable that we will soon see someone slathering pizza with adhesive.

Must Read: What is Experience Management (XM)?

[To share your insights with us as part of editorial or sponsored content, please write to sghosh@martechseries.com]

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