Trend Micro Archives - AiThority https://aithority.com/tag/trend-micro/ Artificial Intelligence | News | Insights | AiThority Thu, 08 Aug 2024 06:16:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://aithority.com/wp-content/uploads/2023/09/cropped-0-2951_aithority-logo-hd-png-download-removebg-preview-32x32.png Trend Micro Archives - AiThority https://aithority.com/tag/trend-micro/ 32 32 Trend Micro Strengthens AI Deployments for Enterprises and Governments with NVIDIA AI Enterprise https://aithority.com/machine-learning/trend-micro-strengthens-ai-deployments-for-enterprises-and-governments-with-nvidia-ai-enterprise/ Thu, 08 Aug 2024 06:16:58 +0000 https://aithority.com/?p=574992 Trend Micro Strengthens AI Deployments for Enterprises and Governments with NVIDIA AI Enterprise

Safeguarding AI and business resilience with NVIDIA NIM Trend Micro Incorporated has launched multiple efforts to shape the future of AI implementation by enterprises and governments. The new solution, included in Trend Micro’s Vision One™ Sovereign Private Cloud — powered by NVIDIA NIM microservices, part of the NVIDIA AI Enterprise software platform — will allow organizations to maximize the potential […]

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Trend Micro Strengthens AI Deployments for Enterprises and Governments with NVIDIA AI Enterprise

Safeguarding AI and business resilience with NVIDIA NIM

Trend Micro logo (PRNewsfoto/Trend Micro Incorporated)

Trend Micro Incorporated has launched multiple efforts to shape the future of AI implementation by enterprises and governments. The new solution, included in Trend Micro’s Vision One™ Sovereign Private Cloud — powered by NVIDIA NIM microservices, part of the NVIDIA AI Enterprise software platform — will allow organizations to maximize the potential of the AI era while maintaining business resilience.

Also Read: CalypsoAI Builds on Success of Customizable GenAI Scanners with Multiple Product Updates

Eva Chen, Co-Founder and CEO at Trend: “We are not just adapting to an AI-driven world: we are creating it, helping to ensure that any team can securely innovate without elevating risk. New technology implemented appropriately should improve business resilience rather than impair it. Just as we did with the advent of cloud security, we are pioneering AI for security and security for AI.”

“Enterprises and governments are seeking ways to securely integrate AI into mission-critical systems while maintaining full control of proprietary data,” said Justin Boitano, Vice President of Enterprise Products at NVIDIA. “The NVIDIA AI Enterprise software platform provides the performance, reliability and security needed for advanced data protection and operational efficiency.”

Adopting new technology can pose challenges, and leaders in business and governments worldwide are especially concerned with reducing risk at all levels during the process. Trend recognizes the importance of deploying generative AI and is collaborating with NVIDIA to develop strategies to secure generative AI to enable long-term business transformations. Shortsighted integration strategies that over prioritize early outcomes can lead to elevated risks of misconfigurations, vulnerabilities or data breaches.

A leading technology provider supporting systems across GermanyAustria and Switzerland, spoke under anonymity: “Organizations around the world that are required to maintain the most stringent data sovereignty and privacy requirements often cannot use public cloud-based AI. Now get the best of both worlds. These offerings are setting a new standard for securing AI implementations, and we are excited to be a part of this journey.”

Trend is focused on understanding infrastructure changes, user behaviors and operational needs to safeguard data against both known and unknown risks at every stage of adoption in a new technological era.

Don’t miss this out: More than 500 AI Models Run Optimized on Intel Core Ultra Processors

Trend technology is certified to meet local compliance requirements in 175+ countries, making it a global leader in adapting to security regulations and protecting data sovereignty. Regardless of the customer environment—cloud, SaaS, on-premises, sovereign, private or AI data centers—Trend spans across Amazon Web Services, Microsoft Azure and Google Cloud clouds and containers that can move around within different platforms.

GMI Cloud supports on-demand access to NVIDIA Tensor Core GPUs and is an AI technology partner with Trend Micro. Alex Yeh, CEO at GMI Cloud, said: “We have yet to see anyone introduce security capabilities at this level for AI technology. We value the ability to use the same AI security rules and platform to manage customers’ AI data tools across any environment.”

Trend’s integration with the NVIDIA AI platform — including NVIDIA AI Enterprise, which includes NVIDIA NIM microservices, the NVIDIA Morpheus cybersecurity framework and more — meets use cases in demand today by enterprises, governments and critical infrastructure organizations worldwide that are seeking reliable and effective technology partners to guide AI implementation and operations.

AI for Security

  • Trend Vision One Companion, an AI assistant leveraging NVIDIA NIM microservices and accelerated computing, provides proactive threat detection and response, and sensitive data protection even in air-gapped environments, while accelerating productivity and response to adversaries.
  • Customers of Trend Vision One platform, leveraging NVIDIA Morpheus,benefit from extended detection and response (XDR) models that can process and classify larger volumes of user data better than ever—for faster threat and anomaly detections. This can help to de-noise and build up fingerprints from typical user behaviors, allowing human analysts to concentrate on the most important events.

Security for AI

  • Even the most tightly controlled organizations, like governments and critical infrastructure groups, can use AI without compromising data sovereignty with Trend Vision One Sovereign and Private Cloud integration with NVIDIA NIM microservices.

Also Read: Humanoid Robots And Their Potential Impact On the Future of Work

[To share your insights with us as part of editorial or sponsored content, please write to psen@itechseries.com]

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Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates https://aithority.com/machine-learning/daily-ai-roundup-biggest-machine-learning-robotic-and-automation-updates-27-dec-2023/ Tue, 26 Dec 2023 21:30:45 +0000 https://aithority.com/?p=554538 Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates

This is our AI Daily Roundup. We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human-system interactions. We cover the role of AI Daily Roundup and its application in various industries and daily lives. Connexa Reports Impressive Feedback for […]

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Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates

This is our AI Daily Roundup. We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI)Machine Learning, Robotic Process Automation, Fintech, and human-system interactions.

We cover the role of AI Daily Roundup and its application in various industries and daily lives.

Connexa Reports Impressive Feedback for Slinger Artificial Intelligence App

Connexa Sports Technologies Inc. reported very positive responses from its initial groups of beta testers of its Artificial Intelligence (AI) driven Slinger App for tennis. The initial roll-out of the app’s beta version is now in the hands of more than 500 testers across the globe with another 500 testers set to receive it before the holidays.

NICE Announces The Close of The LiveVox Acquisition, Creating a Conversational AI Powerhouse

NICE announced the closing of the acquisition of LiveVox The combination of NICE’s market leading platform CXone, with LiveVox’s unique AI driven proactive outreach capabilities create the market’s only interaction centric platform, the fundamental cornerstone to deliver superior AI driven CX.

FedRAMP Authorization Enhances Trend Micro’s Global Leadership

Trend Micro Incorporated a global cybersecurity leader, announced its latest platform compliance achievement: Trend Cloud One for Government has obtained a FedRAMP ATO (Authorization to Operate).

HD Hyundai Teams Up with Google Cloud to Accelerate AI Innovation

HD Hyundai is partnering with Google Cloud to accelerate its digital transformation using generative AI technology. The collaboration will introduce generative AI across Hyundai’s core businesses, including its world-leading shipbuilding and top-ranking construction machinery businesses in Korea. Google Cloud will provide enterprise solutions like its Vertex AI platform to develop industry-specific AI applications.

Top 10 News of Red Hat in 2023

Red Hat’s journey in 2023 unfolds with a series of noteworthy moments that showcase its capacity to innovate and shape the course of technological progress on a global scale. In the ever-evolving landscape of open-source solutions and enterprise software, Red Hat takes the spotlight in 2023 with a compelling array of news stories that encapsulate its pivotal role in shaping the future of IT.

[To share your insights with us, please write to sghosh@martechseries.com]

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Trend Micro First to Market with AI-powered Cybersecurity Assistant for Security Teams https://aithority.com/machine-learning/trend-micro-first-to-market-with-ai-powered-cybersecurity-assistant-for-security-teams/ Tue, 28 Nov 2023 17:59:06 +0000 https://aithority.com/?p=549703 Trend Micro First to Market with AI-powered Cybersecurity Assistant for Security Teams

Trend Vision One™ – Companion upskills analysts to accelerate threat detection and response Trend Micro Incorporated , a global cybersecurity leader, announced the launch of its new generative AI tool, Trend Companion, designed to empower security analysts by driving streamlined workflows and enhanced productivity. Kevin Simzer, COO at Trend: “Stretched security operations teams are struggling with […]

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Trend Micro First to Market with AI-powered Cybersecurity Assistant for Security Teams

Trend Vision One™ – Companion upskills analysts to accelerate threat detection and response

Trend Micro Incorporated , a global cybersecurity leader, announced the launch of its new generative AI tool, Trend Companion, designed to empower security analysts by driving streamlined workflows and enhanced productivity.

Kevin Simzer, COO at Trend: “Stretched security operations teams are struggling with the sheer volume and complexity of threat data. Trend Companion is our answer: an innovative generative AI tool designed to reduce complexity and accelerate security operations. It exemplifies the transformative innovation that drives our industry-leading cybersecurity platform. While others are slow to materialize their offering, we invested heavily in bringing this to market at high velocity and at high quality.”

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AIThority Predictions Series 2024 bannerTrend Companion could potentially reduce analyst time spent on manual risk assessments and threat investigations by 50% or more thanks to a plain language interface which:

  • Explains and contextualizes alerts
  • Triages and recommends customized response actions
  • Decodes and explains complex scripts and command lines
  • Helps analysts develop and execute sophisticated threat hunting queries
  • Helps incident responders develop OSQuery queries in the IR and Forensics module

Over 13,000 Trend Micro customers already have access to Trend Companion, enabling SecOps analysts—of any skill level—to reduce mean time-to-understand and make faster and better-informed decisions.

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“Trend Vision One has saved us ten percent of our time,” said Matthew Guzzi, Information Systems Administrator for the South Carolina State Library. “It has eliminated the need for us to rebuild machines. It has helped us even more than that because the few times we have had a threat it has stopped it in its tracks.”

Analysts predict that generative AI will eventually be embedded into all major security products, but Trend is leading the field.

Jon Oltsik, distinguished analyst and fellow at TechTarget’s Enterprise Strategy Group, explained that Trend Companion has the potential to bridge the gap between SecOps knowledge and execution.

“Companion can help cybersecurity teams gain better security insights, accelerate threat detection and response, and bolster their defenses,” Oltsik said. “I’m looking forward to seeing the acute impact this technology will have for security practitioners, but also the broader implications in addressing the industry’s staffing and talent shortages.”

Threat alerts in Trend Vision One are model-driven to adapt to the changing threat landscape. However, AI alone is not enough to keep security teams working at peak efficiency. The data that it is built on is critical. This is the value of Trend’s global threat research team and Zero Day Initiative—the world’s largest vendor-agnostic bug bounty program.

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The combination of adaptive, model-driven threat alerts in Trend Vision One and Companion’s GenAI capabilities can accelerate incident response times by 30%, reduce incident reporting by up to two hours per report, and drive more complete attack containment.

[To share your insights with us, please write to sghosh@martechseries.com]

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Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates https://aithority.com/machine-learning/daily-ai-roundup-biggest-machine-learning-robotic-and-automation-updates-27-nov-2023/ Tue, 28 Nov 2023 08:09:27 +0000 https://aithority.com/?p=549508 Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates

This is our AI Daily Roundup. We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human-system interactions. We cover the role of AI Daily Roundup and its application in various industries and daily lives. CircleCI’s AI-Ready CI/CD Supports Software […]

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Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates

This is our AI Daily Roundup. We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI)Machine Learning, Robotic Process Automation, Fintech, and human-system interactions.

We cover the role of AI Daily Roundup and its application in various industries and daily lives.

CircleCI’s AI-Ready CI/CD Supports Software Teams Building AI-Powered Applications

CircleCI, the leading continuous integration and continuous delivery (CI/CD) platform, announced it has implemented a gen2 GPU resource class, leveraging Amazon Elastic Compute Cloud (Amazon EC2) G5 instances, offering the latest generation of NVIDIA GPUs and new images tailored for artificial intelligence/machine learning (AI/ML) workflows.

Trend Micro Unifies Global Threat Feeds and Generative AI Platforms to Deliver Total Threat Visibility

Trend Micro Incorporated a global cybersecurity leader, announced its latest evolution in generative AI the integration, of its leading global threat intelligence and millions of diverse sensor types to enhance outcomes for its flagship Trend Vision One cybersecurity platform.

Humane Launches Ai Pin – Marking A New Beginning for Personal AI Devices

Humane Inc fully unveils Ai Pin: the first wearable device and software platform built to harness the full power of artificial intelligence (AI). Ai Pin marks a new beginning for personal consumer technology, offering users the ability to take AI with them everywhere in an entirely new, conversational and screenless form factor.

Ziosk Joins Forces with Microsoft to Shape the Future of Hospitality Technology

Ziosk, an industry-leading technology platform that helps restaurants increase operational efficiency and optimize the guest experience, announced a new relationship with Microsoft. A new solution, which will come to market in Q2/2024, brings two technology leaders together to deliver the restaurant and hospitality technology platform of the future.

Trellix Announces Cybersecurity Generative AI Innovations Powered by Amazon Bedrock

Trellix, the cybersecurity company delivering the future of extended detection and response (XDR), announced its generative artificial intelligence (GenAI) capabilities, built on Amazon Bedrock and supported by Trellix Advanced Research Center. Amazon Bedrock is a fully managed service from Amazon Web Services (AWS) making foundation models (FMs) from leading AI companies accessible via an API to build and scale generative AI applications.

[To share your insights with us, please write to sghosh@martechseries.com] 

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Trend Micro Unifies Global Threat Feeds and Generative AI Platforms to Deliver Total Threat Visibility https://aithority.com/machine-learning/trend-micro-unifies-global-threat-feeds-and-generative-ai-platforms-to-deliver-total-threat-visibility/ Mon, 27 Nov 2023 14:24:30 +0000 https://aithority.com/?p=549455 Trend Micro Unifies Global Threat Feeds and Generative AI Platforms to Deliver Total Threat Visibility

Best data will determine industry’s most valuable AI engine, and Trend Micro takes the lead Trend Micro Incorporated a global cybersecurity leader, announced its latest evolution in generative AI the integration, of its leading global threat intelligence and millions of diverse sensor types to enhance outcomes for its flagship Trend Vision One cybersecurity platform. Recommended […]

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Trend Micro Unifies Global Threat Feeds and Generative AI Platforms to Deliver Total Threat Visibility

Best data will determine industry’s most valuable AI engine, and Trend Micro takes the lead

Trend Micro Incorporated a global cybersecurity leader, announced its latest evolution in generative AI the integration, of its leading global threat intelligence and millions of diverse sensor types to enhance outcomes for its flagship Trend Vision One cybersecurity platform.AIThority Predictions Series 2024 banner

Recommended AI News: Laiye Partners with Accenture to Power Intelligent Automation and Innovation at Scale

In 2022, Trend handled over six trillion threat queries from customers across 65+ countries. Using AI trained on this data, Trend blocked more than 146 billion threats, three billion of which were ransomware.

Kevin Simzer, COO at Trend:”AI is only as strong as the data it’s trained on. We have undisputed leadership in native threat intelligence that empowers us to simplify output for informed actions. Our approach represents our commitment to threat-informed cybersecurity, leveraging global insights to deliver the most intelligent AI in the industry.”

The analyst community agrees data is critical to delivering improved AI outcomes in cybersecurity. A distinguished analyst at research firm IDC declares that “Data is the enabling infrastructure for security AI,” and that “the key to enabling outcomes in security is not about the AI; it is about the data.”

Trend’s leadership in the industry stands on the unparalleled breadth and depth of its data collection. Its data diversity is characterized not just by volume but by high-quality analysis, curation and labeling to reveal impactful and highly usable insights.

Recommended AI News: Customer ‘retargeting’ on Mobile Driving 100x Increase in Sales

Specifically, Trend leverages:

  • Global Insights: Trend Vision One, the most informed and adaptive platform in cybersecurity, with threat insights captured by millions of sensors and trillions of threat queries from over 500,000 global commercial customers.
  • Diverse Telemetry Sources: Data from more sensor types—including endpoint, mobile, OT / IoT, server, network, cloud, email, identity, and more—delivers an unmatched and holistic security overview. Diverse telemetry sources provide data from all steps of the attack kill chain to boost AI capabilities.
  • Human Research Expertise: Locally curated and globally relevant threat data from 14 research labs and over 500 threat researchers around the world enhances global analysis and insights. Trend’s partnership with global law enforcement on high-profile cases reinforces the value of its unique and detailed insights into cybercriminal activities.
  • The Zero Day Initiative: The world’s largest bug bounty program, driving vulnerability insights and protecting Trend customers up to 79 days ahead of the industry before a breach can occur on zero-day vulnerabilities.

Recommended AI News: Mavenir Announces Business Communications Portfolio

[To share your insights with us, please write to sghosh@martechseries.com]

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Weekly AiThority Roundup: Biggest Machine Learning, Robotic And Automation Updates https://aithority.com/machine-learning/weekly-aithority-roundup-biggest-machine-learning-robotic-and-automation-updates-27-nov-2023/ Sun, 26 Nov 2023 21:30:07 +0000 https://aithority.com/?p=552993 Weekly AiThority Roundup: Biggest Machine Learning, Robotic And Automation Updates – September 4th Week

This is your AI Weekly Roundup. We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human-system interactions. We cover the role of AI Daily Roundup and its application in various industries and daily lives. Trend Micro First to Market […]

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Weekly AiThority Roundup: Biggest Machine Learning, Robotic And Automation Updates – September 4th Week

This is your AI Weekly Roundup. We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI)Machine Learning, Robotic Process Automation, Fintech, and human-system interactions. We cover the role of AI Daily Roundup and its application in various industries and daily lives.

Trend Micro First to Market with AI-powered Cybersecurity Assistant for Security Teams

Trend Micro Incorporated , a global cybersecurity leader, announced the launch of its new generative AI tool, Trend Companion, designed to empower security analysts by driving streamlined workflows and enhanced productivity.

AWS Introduces Amazon One Enterprise

At AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company announced Amazon One Enterprise, a palm-based identity service for comprehensive and easy-to-use authentication that improves organizational security and helps prevent costly security breaches.

BigID Introduces Native Support for Data Visibility & Control Across AWS

BigID, the leading platform for data security, privacy, compliance, and governance,announced continued market leadership in cloud data protection and risk posture solutions in both coverage and native solutions with AWS.

IBM, FuelCell Energy to Use AI in Effort to Forge Longer-Life Fuel Cell Systems

IBM and FuelCell Energy, Inc. announced they will work together to boost the performance of FuelCell Energy’s technology using Foundation Models, a form of generative Artificial Intelligence (AI). The aim of this collaboration is to support both companies’ efforts to lead a global transition to renewable energy sources that emit little to no carbon.

Kyndryl the AWS Signs Multi-Year Strategic Collaboration Agreement for Generative AI Solutions

Kyndryl  the world’s largest IT infrastructure services provider announced a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS), focused on developing and delivering generative artificial intelligence (AI) solutions and advanced machine learning (ML) capabilities.

[To share your insights with us, please write to sghosh@martechseries.com] 

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Trend Micro Drives New Era of Channel Prosperity and Engagement https://aithority.com/machine-learning/trend-micro-drives-new-era-of-channel-prosperity-and-engagement/ Thu, 05 Oct 2023 13:40:59 +0000 https://aithority.com/?p=541462 Trend Micro Drives New Era of Channel Prosperity and Engagement

Re-designed Trend Partner Program will enable excellence in managed services and AI Global cybersecurity leader Trend Micro Incorporated has announced a complete redesign to the company’s worldwide partner program. This re-design will accelerate business growth for partners and allow them to further deliver exceptional value to end customers. Eva Chen, CEO at Trend: “Our partners have been an […]

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Trend Micro Drives New Era of Channel Prosperity and Engagement

Re-designed Trend Partner Program will enable excellence in managed services and AI

Global cybersecurity leader Trend Micro Incorporated has announced a complete redesign to the company’s worldwide partner program. This re-design will accelerate business growth for partners and allow them to further deliver exceptional value to end customers.

Eva Chen, CEO at Trend: “Our partners have been an indispensable part of our extraordinary journey spanning over three decades. We anticipate the achievements still to come as we continue to strategically align with our partners to safeguard the digital world. As we introduce a new era of the channel with this completely re-designed partner program, I am proud to announce our joint mission to enable partners to become the most resilient cybersecurity companions and guide our customers through their security lifecycle.”

AiThority Interview Insights : AIThority Interview with David Lambert, VP & GM, Strategy & Growth, APAC, Medallia

The program is built around the Trend Vision One platform, creating opportunities for partners to deliver services and assessments for both enterprise and SMB-focused partners.

Customers are facing increased risks as threat actors derive greater monetary value from criminal activities. As cybersecurity demand grows, the need for in-house skills to protect data, companies, brands, industries and governments grows as well. Partners can close this gap by delivering value via crucial services: MSSP, MSP, SOCaaS, XDR, Incident Response, and much more. To address this need, Trend is improving the ability for partners to offer assessments to customers, including Cyber Risk Assessments, new additions of External Attack Surface, Cloud Posture, and Azure AD Assessments. Over 800 partners have already leveraged Cyber Risk Assessment Services to complete 1,400+ customer assessments—and more new services are on the way.

Anne Saunders, Global Director of Cybersecurity Partnerships at Capgemini: “Working alongside Trend has empowered us to deliver unmatched security and tremendous value to our customers. As we see growing complexity in the cybersecurity landscape, our partnership with Trend is a key element to our success in enabling business transformation. We’re looking forward to giving more customers the tools they need to secure their organizations with confidence.”

As Trend and its partners have evolved together, so has another critical component: artificial intelligence, which enables partner analysts to understand the next threat alert, and the next opportunity for growth within customer accounts, further deepening a partner’s value to their end customers.

Jay McBain, Chief Analyst at Canalys: “Hybrid IT environments are growing in complexity, with managed security services serving as a major driver for the channel. At the same time, the channel is undergoing a shift towards cloud, services, marketplaces, incident response and consulting. It’s great to see Trend Micro providing extensive support – including a well-balanced Partner Capability Model – that paves the way for partners to excel in managed services, by leveraging the power of generative AI.”

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The Trend Partner Program will enable channel partners to:

  • Embrace AI with Trend Vision One generative AI capabilities, empowering SOC teams to accelerate daily workflows, enhancing their performance and productivity
  • Increase profitability with stacked benefits; from capabilities, deal participation and co-selling, marketplace competitive private offers and recognized partners’ influenced revenue in services and consulting
  • Expand services with new competencies for partners to earn their technical and service validations in cloud security, professional services, managed security services, SOC, IR, and more
  • Co-sell and generate more leads with multiple lead gen tools and customer workshops, including co-branded risk assessments, cloud security for AWS and Azure workshops, online demo environments, marketplace incentive campaigns, and numerous co-sell and co-branded sales tools
  • Experience immersive learning with Trend Campus, which supports hybrid learning across three progressive tracks as well as in-depth 1:1 consultation for competency partners
  • Leverage an integrated digital experience across partner locator, partner portal, mobile app, leads dashboard and cloud marketplaces

The Trend Partner Program is built on the foundation of a thriving channel business comprising 147,000 profiled partners, more than half of whom took broader cybersecurity training in the past year. Deal registration has seen a significant increase, especially by co-selling partners, with 42% YoY growth in AWS CPPO partners and a 46% YoY increase in MSP partners selling XDR.

Sean Barker, CEO at cloudEQ: “Organizations rely on us to address their business challenges and speed up their digital transformation while ensuring business continuity. Security is a shared responsibility and a critical element of the cloud migration journey, and we work alongside Trend to provide customers with proactive and automated cloud security. The latest iteration of Trend’s partner program will further enable us to deepen our expertise and broaden our services to safeguard our customers’ cloud applications.”

Trend continues to evolve and grow alongside partners, ensuring that joint customers remain protected while remaining profitable and extending partner opportunities.

Recommended: Is Your Beautiful Content Going into a Black Hole?

 [To share your insights with us, please write to sghosh@martechseries.com] 

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Trend Micro Launches Internal AI Contest to Drive Innovation https://aithority.com/machine-learning/trend-micro-launches-internal-ai-contest-to-drive-innovation/ Mon, 25 Sep 2023 10:26:02 +0000 https://aithority.com/?p=539390 Trend Micro Launches Internal AI Contest to Drive Innovation

Trend Micro Incorporated, a global cybersecurity leader, announced that thousands of its employees will participate in the company’s upcoming AI competition designed to enhance understanding, awareness and expertise in the emerging technology. AiThority Insights: Can Artificial Intelligence Detect Business Logic Attacks Early? Eva Chen, CEO: “The AI contest is built to empower Trenders through a fun and […]

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Trend Micro Launches Internal AI Contest to Drive Innovation

Trend Micro Incorporated, a global cybersecurity leader, announced that thousands of its employees will participate in the company’s upcoming AI competition designed to enhance understanding, awareness and expertise in the emerging technology.

AiThority Insights: Can Artificial Intelligence Detect Business Logic Attacks Early?

Eva Chen, CEO: “The AI contest is built to empower Trenders through a fun and competitive format, allowing them to showcase their creativity and become familiar with AI technology. It’s important for us to find joy in the process of innovation without being constrained by daily work. As we develop a better understanding of this technology, we will naturally apply it to our work to continue driving progress at Trend.”

While the contest is internal, industry partners have signaled interest in the outcome as organizations work towards the common goal of realizing the potential of artificial intelligence. Microsoft is sponsoring the event, which will run on Trend’s AI platform powered by Azure OpenAI.

Ahmed Mazhari, President of Microsoft Asia: “The next major wave of computing is upon us, and I’m thrilled to see Trend Micro embrace the possibilities enabled by AI by putting their employees in the driver’s seat on innovating with the technology. There are countless possibilities in this space and Microsoft is proud to support our customers and partners to accelerate their digital transformation powered by Azure OpenAI.”

Read More about AiThority: Developing Responsible AI Solutions for Healthcare: A CTO’s Perspective

Trend is a pioneer in the use of AI and machine learning for cybersecurity, having embedded the technology in products as far back as 2005 for early use in spam filtering. Over the years, the company expanded and matured its use of AI, developing new models to detect and contain unknown threats more effectively.

Most recently, the flagship Trend Vision One™ platform integrated advanced AI capabilities to help security operations analysts better prioritize incoming threats. The latest version of the platform released earlier this year adds generative AI in the form of Companion: a new assistant designed to empower analysts to streamline workflows and drive productivity.

 Latest AiThority Insights : “What Will Happen to All the Horses?” – Surviving the Coming AI Revolution

 [To share your insights with us, please write to sghosh@martechseries.com] 

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Security is Key to Unlocking the Enterprise Data Dilemma https://aithority.com/security/security-is-key-to-unlocking-the-enterprise-data-dilemma/ Mon, 19 Jun 2023 16:56:38 +0000 https://aithority.com/?p=527172 Security is Key to Unlocking the Enterprise Data Dilemma

Trend Micro Incorporated, a global cybersecurity leader, released new research revealing that many business leaders don’t see the link between security and data insight – despite acknowledging that effective security can accelerate digitization. Jon Clay, VP of Threat Intelligence at Trend: “Data-driven insight is an increasingly critical foundation for the sustainable growth boards are demanding today. But unless that […]

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Security is Key to Unlocking the Enterprise Data Dilemma

Trend Micro Incorporated, a global cybersecurity leader, released new research revealing that many business leaders don’t see the link between security and data insight – despite acknowledging that effective security can accelerate digitization.

Jon Clay, VP of Threat Intelligence at Trend: Data-driven insight is an increasingly critical foundation for the sustainable growth boards are demanding today. But unless that data is properly secured, such initiatives will be built on sand. It’s time for business leaders to recognize the importance of security to their growth plans, and for CISOs to make a more compelling case for their function.”

Trend Micro‘s interviews with global business decision makers found 61% of organizations agree there is an urgent need to diversify their revenue streams in 2023, against an uncertain macroeconomic and geopolitical backdrop.

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A further 68% said access to data will be fundamental to unlocking these new revenue streams, while the vast majority (91%) claimed they can achieve cost savings to some extent through better use of data.

Data analytics and similar tools can drive enhanced business agility, by helping organizations to anticipate market trends, run financial forecasting scenarios and more.

However, more than one third of business decision makers said they don’t understand the connection between cybersecurity and data insights. Even more fail to join the dots between security and both generating new revenue streams (48%) and cost reduction (55%).

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Also of concern is the fact that more than half of respondents claimed their organization’s current security policies and processes create information silos. This could actively undermine data insight projects, and reinforces the need for more joined-up, platform-based security approaches.

Although some business leaders are still not convinced, nearly two thirds believe security policy can increase the speed of digitization.

The research also revealed evidence of maturing security posture. Nearly three quarters of IT decision maker respondents said the organization tracks and reports on cyber risk levels, with a third reporting this to the board as a business risk measurement.

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[To share your insights with us, please write to sghosh@martechseries.com]

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Trend Micro Predicts Cloud Security Will Be Consumed by the SOC by 2026 https://aithority.com/security/trend-micro-predicts-cloud-security-will-be-consumed-by-the-soc-by-2026/ Tue, 13 Jun 2023 13:26:02 +0000 https://aithority.com/?p=525504 Trend Micro Predicts Cloud Security Will Be Consumed by the SOC by 2026

Trend Micro Incorporated, a global cybersecurity leader, predicts the security operation center (SOC) within organizations will absorb cloud security by 2026. Security leaders are recognizing that cloud and the way cloud security teams work today are becoming increasingly critical to business and IT operations. As a result, cloud security and the foundational practices of their teams will be absorbed into the SOC to […]

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Trend Micro Predicts Cloud Security Will Be Consumed by the SOC by 2026

Trend Micro Incorporated, a global cybersecurity leader, predicts the security operation center (SOC) within organizations will absorb cloud security by 2026.

aws cloud

Security leaders are recognizing that cloud and the way cloud security teams work today are becoming increasingly critical to business and IT operations. As a result, cloud security and the foundational practices of their teams will be absorbed into the SOC to increase efficiencies in the coming years.

“Valuable innovations always cross the threshold and are absorbed into standard operations — happened with virtualization, and it will happen again with cloud,” said Mike Milner, VP of cloud technology at Trend Micro. “The organizations and individuals that lean into this will lead the way.”

Leaders who have successfully navigated cloud security are well placed to navigate a similar move to the modern SOC landscape.

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Software is consuming everything, creating system infrastructure that is increasingly defined as code and reliant on large volumes of data with automation as the cornerstone for delivering value at increasing speeds. All these principles are foundational to teams building and securing in the cloud, but SOC and IT infrastructure teams’ tooling, like cross-detection and response (XDR), also leverage these concepts and can benefit from absorbing the scale, skills, and expertise of cloud teams.

Trend’s prediction is that viable SOC tools will grow to include cloud protection capabilities.  With the increased inclusion of cloud detection and response (CDR) within XDR platforms, the SOC function will have an increased scope that will also impact leadership qualifications.

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Global organizations are set to spend $600 billion on public cloud services this year as the technology increasingly becomes an integral part of standard IT operations.Recent estimates suggest 87% of enterprises have already embraced multi-cloud and 72% are running hybrid cloud environments.

Organizations wanting to leverage the combined strengths of their organizations might look to security partners with expertise in both cloud security and SOC tooling to smooth the transition in addition to these thoughts.

Recommendations for organizations:

  • Give CIOs more freedom to experiment with handling cloud and cloud security teams
  • Look seriously at a cloud security leader as the next CISO
  • Encourage or deliberately connect the leadership of the two teams – via joint executive briefings or having both reports into the CIO
  • Consider rotational programs for security and engineering teams

Recommendations for aspiring CISOs:

  • Gain experience in cloud transformation
  • Pick a cybersecurity partner with experience adopting and integrating technologies between cloud security and SOC tools
  • Maintain cloud practitioner certifications from partners such as (AWS, Microsoft Azure, Google Cloud Platform, etc.)
  • Leverage learnings from the cloud like immutability, building from code, and automation to improve security posture and respond quickly

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[To share your insights with us, please write to sghosh@martechseries.com]

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