Treasure Global Inc Partners With Boost to Revolutionize Evoucher Deals With ZCITY App’s Merchant AI Engine

Treasure Global Inc, an innovative technology solutions provider, announced that it has launched its ZCITY App Merchant Artificial Intelligence Engine for its proprietary app, ZCITY, that will tailor highly personalized eVoucher deals for users.

Collaborating with Boost, the regional full spectrum fintech arm of Axiata, Treasure Global will leverage the fintech’s extensive network of over 600,000 diverse merchants spanning various industries. This will support ZCITY’s user base growth significantly and expand its brand presence in the region while generating anticipated revenue growth.

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The AI engine will redefine ZCITY’s offering of eVoucher deals, by creating and deploying “Super Deals” eVouchers directly within the ZCITY App within the ZCITY user community. The eVoucher deals will undergo a sophisticated personalization process, ensuring they resonate with the specific user that is being targeted. This personalization will draw from user behaviour, spending patterns, preferences, and transaction histories, setting a new standard for targeted marketing and value delivery.

The Company expects introduction of the ZCITY App Merchant AI Engine and its collaboration with Boost to be a key revenue driver for Treasure Global Inc. By facilitating the creation of highly personalized eVoucher deals for 2.5 million ZCITY users, this innovation unlocks significant monetization opportunities. Furthermore, the rich data insights derived from user interactions and preferences will empower Treasure Global to further optimize its offerings, driving additional revenue through targeted marketing campaigns and expanded merchant partnerships.

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Finally, the synergy between ZCITY’s users and merchants presents an additional avenue for revenue generation. As users redeem these purchased Super Deal eVouchers at participating merchants, ZCITY earns a commission for each transaction, effectively monetizing the increased business traffic brought to these merchants. This innovative monetization strategy ensures that the value flow from merchant to user to ZCITY remains seamless and mutually beneficial.

Sam Teo, Chief Executive Officer of Treasure Global Inc, commented, “What sets the ZCITY Merchant AI Engine apart is, not only its ability to reduce inefficiencies of traditional pre-paid vouchers, but its capacity to generate invaluable data-driven insights. This data-driven approach promises to bridge the longstanding data gap within the industry, providing an effective, performance-based solution that delivers unprecedented value to both users and merchants. We believe this solution will serve as a key revenue driver for the Company. TGL remains committed to pushing the boundaries of technological innovation, empowering both users and merchants, while fostering financial inclusion and efficiency within the digital realm.”

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